|
Join us ~
Join the many businesses, organizations and hospitals that have been a Corporate Sponsor for the Komen Maryland Race for the Cure and enjoyed the many benefits associated with their sponsorship. As a sponsor you will have:
- The opportunity to associate with a well-known, highly visible international event
- Tap into the number-one health concern of women
- Reach women who are decision makers and consumers
- Visibility on over 30,000 race t-shirts
- The ability to reach an audience of over 40,000 people (participants/spectators) on Race Day
- On-site presence on Race Day
- Showcase and test-market products
- Build employee morale and company pride
- Experience the satisfaction of contributing to an important cause
Why is sponsorship important for business?
Statistics show that both consumers and employees believe corporations should be involved in cause-related efforts. The 2008 Cone Cause Evolution Study, commission by Cone, Inc., a Boston-based strategic marketing and communications firm, finds that Americans believe the following:
- Consumer expectations and support are at an all-time high
- In both 1993 and 2008, a full 85% of Americans say they have a more positive image of a product or company when it supports a cause they care about
- 79% would be likely to switch from one brand to another brand, about the same in price and quality, if the other brand is associated with a cause
- 38% have bought a product associated with a cause in the last 12 months
The Komen Maryland Race for the Cure is the largest footrace in the state of Maryland with over 29,000 participants. As a sponsor you will help us fulfill our promise to save lives and end breast cancer AND you will benefit from the extensive visibility of participating in this event.
The ability to build employee morale and company pride
|
